Following the success of her first collaboration, the 25-year-old is now back for a Spring campaign with the brand. The singer teamed up with Steven Meisel, the same photographer from her first campaign, to shoot her latest collection.
“The Coach girl is real—she’s riding the subway or, this season, hanging out in her cool NYC apartment,” creative director Stuart Vevers said in the press release. “Steven Meisel’s photography brings a layer of magic to those seemingly everyday situations. Whilst Selena has a warmth that’s special—there is also an authenticity and realness to her that brings the campaign to life.”
Back in 2016, the fashion house announced that the former Disney Channel star would be the new face of the brand. The Mexican-American beauty reportedly signed a $10 million dollar deal with Coach, which allowed her to team up with Vevers to design some special pieces.
“I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the foundation’s support of Step Up," Gomez said in a statement at the time. "On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.”
Since the Coach collab, the now-platinum blonde star has also partnered up with Puma as their newest celebrity designer.