Take Our Money! Fenty Beauty To Sell Concealer in 50 Shades

Photo Courtesy of Fenty Beauty via Instagram

Fenty Beauty continues to raise the bar in the cosmetics industry!

The brand, founded by singer and actress Rihanna, is announcing the addition of concealers, a setting powder, even more foundation shades, brushes, and sponges.

A total of 10 new shades will join their popular Pro Filt'r Matte Longwear Foundation line bringing the total to 50 available for purchase. Thanks to so many options available, Fenty Beauty has become the go-to brand for women of color. 

Proving that it's no gimmick, shoppers will also be able to color match their concealer when product hits stores. There will also be 50 matte shades of their new Pro Filt'r Instant Retouch Concealer when these new items are available for sale on January 11.

The brand boasts in their release that the concealer will provide photo-soft coverage for all while still being light as air, longwear, and creaseproof.

Their Pro Filt'r Instant Retouch Setting Powder promises that it won't flash back on you in pictures, because that's obviously extrememly important to someone like Riri. It's also touted as being superfine, weightless, and that will will extend makeup wear, as well as provide a softly-filtered, photo-ready finish.

It'll be available in eight shades including lavender, banana, honey, and nutmeg.

Brushes being added include two that you'll need to use with your new translucent powder and concealer. They include the Powder Puff Setting Brush 170 and the Precision Concealer Brush 180. 

Last, but certainly not least, the Lil Precision Makeup Sponge Duo 105 is also joining the family.  The dual-enged spoge promises to provide targeted coverage with a velvety end for effortless setting.

Stores that will have product for sale on the release date includes: Sephora, Sephora.com, and FentyBeauty.com.

At least she is giving us enough time to pay the rent this week before dropping all this dope new merch next week.